DIOR - Sorayama Men's Collection Launch

Project Brief

DIOR launched its Pre-Fall Men's collection with the Japanese renowned artist, Mr. Hajime Sorayama which stormed the stage in Tokyo. It generated massive exposure worldwide. DIOR set up a pop up store at the boutique at Landmark. But how can DIOR extend the buzz and maximize the awareness of collection in Hong Kong market?

Idea and Strategy

We have developed an O2O strategy with the use of WebAR, driving traffic from online to their pop up store and creating UCG on social media platform. driving traffic from online to offline. To carry out product education, we have also developed a campaign site featuring their collection. Result is satisfactory.

Result

2,000,000+ Campaign Reach
10,000+ Online Engagement
2,000+ campaign participation